15 December 2020

a movement of optimism and beauty

Campaign combining sports and heritage launched today

Brussels, 15 December 2020 – In these challenging times of Covid-19, we are all hit hard. Lifestyles and daily programs have changed immensely. Heritage all around us is closed in many countries. Many sports activities have also been limited. However, outdoor sports and a good laugh have been shown to improve health by reducing stress and mental fatigue. Today’s world also offers opportunities for innovative solutions. This is why we at FRH (Future for Religious Heritage) are launching the campaign #JUMPFORHERITAGE today. Uniting sports, heritage, health, fun, and awareness bring joyful moments while showcasing Europe’s rich religious heritage.

#JUMPFORHERITAGE is a social media campaign where everyone joins in to create a movement of optimism and beauty in an exceptional chain of religious heritage across Europe.

Few historic buildings are as easy to find as religious buildings. They are often the oldest and most prominent building in a village or town. They mark a location where history has happened. They are storytellers that can be found anywhere in Europe and by joining this campaign, people can add their own story today.

Everyone is invited to join. #JUMPFORHERITAGE is for everyone of all ages, religions, and nationalities. For organizations, family, friends, or individuals. Find a religious heritage site you would like to showcase and share with us your moment of joy.

We are very proud to have Spain’s famous tv producer of ‘Al Filo de lo imposible”, world-famous mountaineer and sports journalist for the Marca newspaper and El Transistor Sebastián Álvaro joining the campaign right from the very start. “Religious heritage buildings are custodians and refuges of universal European values such as solidarity and humanity. Since I was a teenager and after with my wife, I have visited all the most representative religious heritage of each country I have visited. Mountains, churches and museums, everything draws the landscape of Europe.” Says Sebastian Alvaro. FRH hopes many more prominent sportsmen/women/personalities will join in to strengthen the campaign.

FRH President Pilar Bahamonde states: In this campaign, #JUMPFORHERITAGE, FRH raises specifically the attention of all of us on the magnificent historical religious buildings of Europe. Any European church, hermitage, synagogue, cathedral, mosque, monastery, holds our identity, and with it the differences and commonalities of our rich European culture. Let us get out and show it to the world….

FRH social media and the photo contest

Participants can join this campaign by capturing a joyful moment in front of a religious heritage site and sharing it with the hashtag #JUMPFORHERITAGE. This can be done either individually or in a group, as long as the laws and regulations are respected. When sharing the photo on social media, participants should also Indicate the place, country, and why they chose this site.

Participants can also join in FRH’s #JUMPFORHERITAGE photo contest by submitting the photo to us on our website. The three finalists are invited to take part in the on-stage award ceremony of FRH’s Barcelona conference in May 2021. The winner will receive an all-expenses-paid trip to Barcelona (up to €1.000,00). The campaign will take place from December 15th until March 15th.


Note for editors:
For more information of the #Jumpforheritage visit

Info flyers in EnglishCroatianFrenchGermanGreekItalianRomanianRussianSpanish

FRH (Future for Religious Heritage) is a non-faith, non-religious organisation, working to safeguard and hand over Europe’s religious heritage for the next generations to enjoy. FRH bring together people and organisations who want to save and protect Europe’s religious heritage. A European Network with diverse members in the heritage, charity and not for profit sectors, universities, religious organisations and local and national governments. FRH provides a Europe wide platform for cooperation and exchange of ideas and knowledge.

#Jumpforheritage is an extension of FRH’s Torch initiative, a project collecting personal stories in the framework of the #EYCH2018 (European Year of Cultural Heritage 2018). FRH is one of the 28 EU Cultural Networks co-funded by the Creative Europe Programme of the European Union. FRH is also a proud member of the European Heritage Alliance.

This initiative contributes to raising awareness and safeguarding the importance of Europe’s rich religious heritage and the values of our shared European Heritage as a symbol of unity on which Europe was built.

Press contacts:
FRH, Jordi Mallarach, email / mobile: +32 471663736 Rue de Trèves 67, Brussels, Belgium

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