UNESCO and the European Commission are launching a project to develop cultural routes that would benefit from the power of World Heritage sites to attract tourists to promote other cultural assets such as museums and festivals, for example, along selected European itineraries.
Funded by the Directorate-General for Internal Market, Industry, Entrepreneurship and Small and Medium-Sized Enterprises (DG-Growth), the project entered its first, preparatory stage on 1 February with a provisional budget of 1.5 million euros.
The first Heritage Routes will be offered to travelers by late 2017. The project foresees that visitors to UNESCO World Heritage sites will be able to use consumer-friendly platforms and mobile applications to get maps and information concerning cultural places and, where appropriate, visits to intangible cultural heritage events that they can include in their trip.
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