Spazio Kor, an audience development strategy from a baroque church in Asti, Italy

Spazio Kor, an audience development strategy from a baroque church in Asti, Italy

Different artistic expressions, a single interdisciplinary place. Theatre shows, figurative arts, events, meetings… Spazio Kor is the ideal place to create a new cultural experience, an ideal reference point for cultural research and innovation thanks to a new inclusive and participatory approach in the re-use of cultural religious heritage.

CRAFT Association is an FRH member that manages the space with the aim to activate and promote cultural events for an active and participative audience. The name Spazio Kor, given to the cultural project, is coming from the public itself, who participated in the three playing evenings in the theatre, interacting with the various spaces, scenic objects and the museum and with the actors-characters typical of the theatrical world.

Spazio KOR returns to the city a closed, old, deconsecrated church and we transformed it in open, restored, multidisciplinary performing space. We build the first season of the live happenings around the idea of an “Open Space”, without border, offering a suggestion of different works, easy reached and interconnected with the audience. An iconic image of this idea is the main entrance to the church integrated into the stage, a door that connects outside and inside spaces.

We name the new season “Public” with the double idea of audience and communal. We work in many ways to engage the audience with some strong interaction performances, and with a transversal and varied offer that work with a different kind of audience at the same time. At the same time, we integrate the KOR with the variegated public spaces that work in Asti, a common good for the city.

The iconic image of the new season are the lenses of the installation “Signals, a new identity for an old building”, installed in the garden outside the church. At the same time something that changes your vision, moving it to a new reality, and something that does not stop your sight, transparent like the stained-glass windows of the church.

During 2017 we organized 2 artists’ residences, named Calls Signals, that received proposals from around the world and were aimed to reshape the outdoor spaces and the foyer.

“Lens Flare” is the project by Jacopo Valsania and Chiara Poletti, winners of Call Signals. It consists of four large revolving lenses placed in the theatre garden. Thanks to the element of light it has a dual nature, a day and a night, offering the spectator a playful and participatory experience, common to all Space Kor’s projects.

“Barricata” is the project of Jessica Koba, winner of Call Signals_design ideas. It came from the idea of creating a functionally unique setting for the foyer, mainly using wine recycled materials.

Third innovative part of our project is represented by the Museo Macchina delle Illusioni (named after Maestro Eugenio Guglielminetti), located within the Space, consisting in a series of interactive installations, inviting the visitor to learn real operations, techniques and technologies, used in the making of a theatrical set-up. Spazio Kor, therefore, is intended as a lab of ideas, where young and passionate people can easily access and discover the back office of the theatre and its tricks. The design of those projects always follows the idea of creating a common space of interaction and participation between public and theatre professionals, the unique goal is to engage and develop a new kind of public around a contemporary vision of theatre, where an old religious building architecture dialogues with a contemporary community identity.

The management project involves many other companies, such as Compagnia degli Acerbi, the Piemonte dal Vivo Foundation, the Compagnia Teatro di Dioniso, and has been selected in numerous funding calls, such as the Compagnia di San Paolo for valorisation and the new theatrical season, the Fondazione Cassa di Risparmio di Asti and Hangar by Regione Piemonte.

The article was written by FRH member – Associazione CRAFT. For more information, images or contact us please visit or write to

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