by Elena Paschinger
For the third time in 2016, the EUROPETOUR team has gathered in the town of Vicenza, Italy.
Picture by Elena Paschinger
The aim has been to discuss the content, structure and writing style of the training modules for stakeholders in cultural tourism development, and to use the conference “Tourists, Travellers & Pilgrims” of EUROPETOUR partner “Future for Religious Heritage” for dissemination purposes about the goals & aims of EUROPETOUR.
Speaking during the opening ceremony of the conference, Oliver de Rohan-Chabot calls for the safe-guarding, and innovative use, of religious heritage buildings across Europe. The EUROPETOUR team, notably the “networking power” represented by Lilian Grootswagers from the Netherlands, Karin Drda Kühn from Germany, Pilar Bahamonde from Spain & Elena Paschinger from Austria, use their presentations to emphasise the values which EUROPETOUR generates for (religious) cultural heritage tourism.
Talking about the “Power of Community Building through Social Media” in the context of innovative marketing campaigns, communication expert Elena Paschinger explains why and how EUROPETOUR achieves successful Social Media communication in the lead-up to the Social Media guidelines the partnership is set to produce.
Moreover, the following EUROPETOUR partners presented during the meeting:
Pilar G. Bahamonde, (Centro de Estudios Lebaniegos y Torre del Infantado, Sociedad Regional de Educación, Cultura y Deporte, Spain) has presented her experiences with pilgrimage and community building,
Karin Drda-Kühn (Association Culture & Work, Germany) has presented her expectations of travellers interested in religious heritage, as well as successfully communicated the first results of the EUROPETOUR project,
Lilian Grootwagers (Future for Religious Heritage, Belgium) has spoken about visitors as donors and other fundraising ideas.
TRAINING MODULES FOR STAKEHOLDERS IN CULTURAL TOURISM DEVELOPMENT
A great part of the EUROPETOUR team meeting has been dedicated to improving the content, structure and work on the training modules following the results of the EUROPETOUR survey conducted earlier in 2016. Best practice examples, as well as a glossary of terms, exercises and checklists are said to enhance the quality of the manuals, and make them more user-friendly for future audiences.
In a next step, we will update you here about the progress being made on developing the training modules for stakeholders in cultural tourism across Europe, as well as the Social Media guidelines, whose publications are both scheduled for early 2017. Meanwhile, be sure to follow us on Social Media and like / subscribe to our pages on on Flickr, Facebook & Twitter.
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