UK – Inventive fundraising with Lincoln Cathedral traveling through Europe on a lorry

Lincoln Cathedral will be going on tour around Europe shortly in order to promote the city and its heritage across the UK and Europe.The city’s most iconic building has been added to the sides of a large lorry trailer, and will be taken around Europe by Denby Transport.The lorry, called Lincoln Lorry, will also be trackable on Twitter with the hashtag #lincolnlorry, where people can tweet if they spot the trailer on their travels.The Lincoln Lorry is the newest addition to the Denby Transport’s fleet.The lorry will also be fundraising for the Cathedral’s southwest turret repair fund, as Peter Denby pledged 1p for every mile the Lincoln Lorry travels in its first 12 months.

via Lincoln Cathedral travels across Europe on a lorry | The Lincolnite.