Europetour: Supporting rural cultural tourism

The European project Europetour, in which FRH is a partner, will bring together and connect a diverse range of rural areas in Europe with the aim to enhance local cultural tourism.

IMG_0061_smallIt will do this through setting up and providing a relevant training scheme pinpointed at lacking skills and qualification needs of those people active in rural cultural tourism all over Europe. The used methodology is in its essence bottom-up and based on the input of the complete partnership and their stakeholders.



November 2016: Europetour project meeting in Vicenza, Italy

August 2016: From Suceava to Vicenza: Register now for the next EUROPETOUR meeting at the FRH Conference

June 2016: The Results of our Country Analysis & Training Needs for Cultural Tourism in Rural Areas are now published!

May 2016: Survey Results from our 2nd EuropeTour Meeting in Waidhofen

January 2016: Participate in the Europetour survey on rural cultural tourism

December 2015: Europetour project has an intense and fruitful start

Europetour in more detail:

During the 3-year Europetour project, which started in December 2015 and is set to finish end of 2018, the requirements for a flourishing cultural tourism in European rural areas will be mapped and analysed. In a second step and based on the previous analysis, training modules will be set up and offered to local practitioners in cultural tourism (or to those that want to become professionally active in that area).

Moreover, the participating partners will create a manual on the use of social media in rural cultural tourism and on effective online-marketing directed towards cultural sites and activities. It is foreseen that the manual will be published in seven different languages (EN, DE, ES, IT, BG, RO, PL).

As a last step, the partners will jointly develop cultural touristic offers, which are expected to link the participating regions in a more sustainable way together.

IMG_9783_smallFRH was asked to join the partnership because of our extensive network in Europe and our experience in intermediating between different organisations. In addition to that, a vast amount of religious heritage is located in rural areas and is identified as a significant marker in it, making places of worship important (cultural) components of rural areas.

The final goal of Europetour is to put rural cultural treasures in Europe in the spotlight, present them in a contemporary way and make the public at large discover and appreciate them. Different regions in Europe will be more connected through the characteristics that make all of them unique. At the same time, the project will develop and test a methodology that is able to collect and map very local data while realizing a very broad outreach.

This is the partnership from all over Europe that has teamed up to make this project to a success:

ROMANIA: Bukowina Turism

AUSTRIA: E-C-C Verein für Interdisziplinäre Bildung und Beratung

BELGIUM: Future for Religious Heritage


POLAND: Klosterland / City of Mysliborz

AUSTRIA: Kreativ Reisen Österreich

GERMANY: Kultur und Arbeit e.V. / KIRA-Netzwerk

ITALY: Regione Marche

SPAIN: SRECD – Region of Cantabria

GERMANY: Touristikgemeinschaft HeilbronnerLand e.V.

EuropeTour Project Meeting Waidhofen Lower Austria. Picture by Elena PaschingerIt combines the knowledge and experience of both representatives, network co-ordinators, and tourism specialists from rural areas in Bulgaria, Germany, Italy, Poland, Romania and Spain, as well as cultural tourism specialists, a training provider and the Europe-wide network of (rural) religious heritage.


EUROPETOUR Project flyer (PDF)

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