December 1st-4th, the kick-off meeting of the EUROPETOUR project took place, for which Future for Religious Heritage has joined forces with a diverse group of organisations. Our common goal: enhance rural cultural tourism in Europe.
The territory of Europe is made up of a staggering amount of rural sites: it entails about 80% of its surface and some 4.500 small towns and villages of less than 20.000 inhabitants. Most of them have culturally important monuments, historic houses, specific traditional ways of living, and cultural attractions of many kinds.
Everywhere in rural areas you will find culture – from ancient times to today. Which means that European culture is not only urban culture, quite the contrary. Unique cultural experiences are part of rural life as well. This is what makes European culture unique in the world!
To this end, the EUROPETOUR project aims at improving the professional qualification of people active in rural cultural tourism. It does so by training staff and local stakeholders who will then go on to create attractive offers and use social media marketing. The project equally targets actors from the tourism, cultural & creative industries, while taking a holistic and integrative approach to include all relevant actors and unlock the economic potential for forthcoming, sustainable business opportunities across Europe.